Brief:
As a passion project, I wanted expand my print and packaging design skills.
Solution:
Within this project, I created a dog treats subscription box service called Good Boy which was featured on Packaging of the World in 2019.

Branding
I built the brand around experimenting with the dog illustration and landed on putting them within a yin yang shape to represent the nutrient-balanced dog food that Good Boy provides your pup with. I focused on the use of patterns to express the excitement the brand’s voice brings.

Check out some other work

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