Event
Merch
Motion
Logik.io Dreamforce
Dreamforce is one of the largest SaaS industry events in the world, and for Logik.io it was a key opportunity to showcase the brand and drive pipeline. I concepted and built the full visual presence, spanning digital and physical design, keynote presentations, and branded merch. To engage attendees, I designed interactive product demo environments that doubled as games to draw in new audiences. Combined with the efforts of an incredible event team on the ground, the activation generated $4.9M in net new pipeline, making it one of Logik.io’s most successful event presences to date.
Company:
Logik.io
Role:
Creative Direction, Design
Timeline:
2 months
Event
Merch
Motion
Logik.io Dreamforce
Dreamforce is one of the largest SaaS industry events in the world, and for Logik.io it was a key opportunity to showcase the brand and drive pipeline. I concepted and built the full visual presence, spanning digital and physical design, keynote presentations, and branded merch. To engage attendees, I designed interactive product demo environments that doubled as games to draw in new audiences. Combined with the efforts of an incredible event team on the ground, the activation generated $4.9M in net new pipeline, making it one of Logik.io’s most successful event presences to date.
Company:
Logik.io
Role:
Creative Direction, Design
Timeline:
2 months
Event
Merch
Motion
Logik.io Dreamforce
Dreamforce is one of the largest SaaS industry events in the world, and for Logik.io it was a key opportunity to showcase the brand and drive pipeline. I concepted and built the full visual presence, spanning digital and physical design, keynote presentations, and branded merch. To engage attendees, I designed interactive product demo environments that doubled as games to draw in new audiences. Combined with the efforts of an incredible event team on the ground, the activation generated $4.9M in net new pipeline, making it one of Logik.io’s most successful event presences to date.
Company:
Logik.io
Role:
Creative Direction, Design
Timeline:
2 months
Logik.io Dreamforce
Dreamforce is one of the largest SaaS industry events in the world, and for Logik.io it was a key opportunity to showcase the brand and drive pipeline. I concepted and built the full visual presence, spanning digital and physical design, keynote presentations, and branded merch. To engage attendees, I designed interactive product demo environments that doubled as games to draw in new audiences. Combined with the efforts of an incredible event team on the ground, the activation generated $4.9M in net new pipeline, making it one of Logik.io’s most successful event presences to date.
Event
Merch
Motion
Company:
Logik.io
Role:
Creative Direction, Design
Timeline:
2 months
booth video
Our booth included 2 TVs which displayed a looping video that captured attention and drew attendees in.
booth video
Our booth included 2 TVs which displayed a looping video that captured attention and drew attendees in.
booth video
Our booth included 2 TVs which displayed a looping video that captured attention and drew attendees in.
booth video
Our booth included 2 TVs which displayed a looping video that captured attention and drew attendees in.
demo
In partnership with the engineering team, we built three themed demo environments, each with its own UI powered by Logik.io technology. The demos highlighted how our product could “plug in” to any brand. Completing a demo earned attendees a ticket to win one of three prizes, which were drawn at the end of each day.
demo
In partnership with the engineering team, we built three themed demo environments, each with its own UI powered by Logik.io technology. The demos highlighted how our product could “plug in” to any brand. Completing a demo earned attendees a ticket to win one of three prizes, which were drawn at the end of each day.
demo
In partnership with the engineering team, we built three themed demo environments, each with its own UI powered by Logik.io technology. The demos highlighted how our product could “plug in” to any brand. Completing a demo earned attendees a ticket to win one of three prizes, which were drawn at the end of each day.
demo
In partnership with the engineering team, we built three themed demo environments, each with its own UI powered by Logik.io technology. The demos highlighted how our product could “plug in” to any brand. Completing a demo earned attendees a ticket to win one of three prizes, which were drawn at the end of each day.
merch
I designed both freebie swag and team uniforms, the latter so well received that our CEO requested some of the designs be repurposed as official new-hire merch post-event.
merch
I designed both freebie swag and team uniforms, the latter so well received that our CEO requested some of the designs be repurposed as official new-hire merch post-event.
merch
I designed both freebie swag and team uniforms, the latter so well received that our CEO requested some of the designs be repurposed as official new-hire merch post-event.
merch
I designed both freebie swag and team uniforms, the latter so well received that our CEO requested some of the designs be repurposed as official new-hire merch post-event.
event photos
Real photos from Logik.io's Dreamforce booth featuring our booth design, merch and materials, and our amazing on-the-ground team.
event photos
Real photos from Logik.io's Dreamforce booth featuring our booth design, merch and materials, and our amazing on-the-ground team.
event photos
Real photos from Logik.io's Dreamforce booth featuring our booth design, merch and materials, and our amazing on-the-ground team.
event photos
Real photos from Logik.io's Dreamforce booth featuring our booth design, merch and materials, and our amazing on-the-ground team.
learnings
Product-First Engagement
The demo + game format successfully kept conversations centered on the product. Attendees only stayed engaged if they had genuine interest in Logik.io, ensuring booth traffic was high quality rather than just prize-driven.
Simplicity Stands Out
The clean, minimal booth design was a strategic advantage. Surrounded by Dreamforce’s busy characters, crowds, and word-heavy booths, Logik.io’s simple look cut through the noise and drew people in.
Uniforms Matter
Dreamforce’s playful atmosphere gave us space to have fun. Branded Hawaiian shirts, a nod to our CEO’s signature style, became instant conversation starters, built trust, and created memorable connections with attendees.
Balance Fun with Function
The themed demo games drew attention but leaned too far into playfulness, making it harder for sales to connect the experience back to real business outcomes. Future iterations should integrate gamification into existing product demos, ensuring the experience is engaging while allowing attendees to clearly see the link between this demo and their company's need for Logik.io.
learnings
Product-First Engagement
The demo + game format successfully kept conversations centered on the product. Attendees only stayed engaged if they had genuine interest in Logik.io, ensuring booth traffic was high quality rather than just prize-driven.
Simplicity Stands Out
The clean, minimal booth design was a strategic advantage. Surrounded by Dreamforce’s busy characters, crowds, and word-heavy booths, Logik.io’s simple look cut through the noise and drew people in.
Uniforms Matter
Dreamforce’s playful atmosphere gave us space to have fun. Branded Hawaiian shirts, a nod to our CEO’s signature style, became instant conversation starters, built trust, and created memorable connections with attendees.
Balance Fun with Function
The themed demo games drew attention but leaned too far into playfulness, making it harder for sales to connect the experience back to real business outcomes. Future iterations should integrate gamification into existing product demos, ensuring the experience is engaging while allowing attendees to clearly see the link between this demo and their company's need for Logik.io.
learnings
Product-First Engagement
The demo + game format successfully kept conversations centered on the product. Attendees only stayed engaged if they had genuine interest in Logik.io, ensuring booth traffic was high quality rather than just prize-driven.
Simplicity Stands Out
The clean, minimal booth design was a strategic advantage. Surrounded by Dreamforce’s busy characters, crowds, and word-heavy booths, Logik.io’s simple look cut through the noise and drew people in.
Uniforms Matter
Dreamforce’s playful atmosphere gave us space to have fun. Branded Hawaiian shirts, a nod to our CEO’s signature style, became instant conversation starters, built trust, and created memorable connections with attendees.
Balance Fun with Function
The themed demo games drew attention but leaned too far into playfulness, making it harder for sales to connect the experience back to real business outcomes. Future iterations should integrate gamification into existing product demos, ensuring the experience is engaging while allowing attendees to clearly see the link between this demo and their company's need for Logik.io.
learnings
Product-First Engagement
The demo + game format successfully kept conversations centered on the product. Attendees only stayed engaged if they had genuine interest in Logik.io, ensuring booth traffic was high quality rather than just prize-driven.
Simplicity Stands Out
The clean, minimal booth design was a strategic advantage. Surrounded by Dreamforce’s busy characters, crowds, and word-heavy booths, Logik.io’s simple look cut through the noise and drew people in.
Uniforms Matter
Dreamforce’s playful atmosphere gave us space to have fun. Branded Hawaiian shirts, a nod to our CEO’s signature style, became instant conversation starters, built trust, and created memorable connections with attendees.
Balance Fun with Function
The themed demo games drew attention but leaned too far into playfulness, making it harder for sales to connect the experience back to real business outcomes. Future iterations should integrate gamification into existing product demos, ensuring the experience is engaging while allowing attendees to clearly see the link between this demo and their company's need for Logik.io.