Event
AR/VR
Motion
Outside Lands Music Festival
At Canary, we were expanding our offerings to include AR/VR and social filters to deliver digital brand experiences with minimal production costs. When Outside Lands came to us with their festival wristband mailer box, we swung big with no proof point that AR/VR would work and only a three-day turnaround. We transformed the insert cards into scannable targets, enabling festival-goers to create and share AR videos directly on social media. The idea was such a hit that Outside Lands extended the experience to their wayfinding signage across the festival grounds.
Event
AR/VR
Motion
Outside Lands Music Festival
At Canary, we were expanding our offerings to include AR/VR and social filters to deliver digital brand experiences with minimal production costs. When Outside Lands came to us with their festival wristband mailer box, we swung big with no proof point that AR/VR would work and only a three-day turnaround. We transformed the insert cards into scannable targets, enabling festival-goers to create and share AR videos directly on social media. The idea was such a hit that Outside Lands extended the experience to their wayfinding signage across the festival grounds.
Event
AR/VR
Motion
Outside Lands Music Festival
At Canary, we were expanding our offerings to include AR/VR and social filters to deliver digital brand experiences with minimal production costs. When Outside Lands came to us with their festival wristband mailer box, we swung big with no proof point that AR/VR would work and only a three-day turnaround. We transformed the insert cards into scannable targets, enabling festival-goers to create and share AR videos directly on social media. The idea was such a hit that Outside Lands extended the experience to their wayfinding signage across the festival grounds.
Outside Lands Music Festival
At Canary, we were expanding our offerings to include AR/VR and social filters to deliver digital brand experiences with minimal production costs. When Outside Lands came to us with their festival wristband mailer box, we swung big with no proof point that AR/VR would work and only a three-day turnaround. We transformed the insert cards into scannable targets, enabling festival-goers to create and share AR videos directly on social media. The idea was such a hit that Outside Lands extended the experience to their wayfinding signage across the festival grounds.
Event
AR/VR
Motion
animation
Using the festival’s branding, we designed insert card artwork for each area of the festival grounds. I then created looping animations that played through the AR experience when scanned.
animation
Using the festival’s branding, we designed insert card artwork for each area of the festival grounds. I then created looping animations that played through the AR experience when scanned.
animation
Using the festival’s branding, we designed insert card artwork for each area of the festival grounds. I then created looping animations that played through the AR experience when scanned.
animation
Using the festival’s branding, we designed insert card artwork for each area of the festival grounds. I then created looping animations that played through the AR experience when scanned.
AR/VR
Using the Overly app, we transformed the static card art into interactive targets that unlocked the AR experience. Once scanned, festival-goers could view and share custom animations tied to each area of the grounds.
AR/VR
Using the Overly app, we transformed the static card art into interactive targets that unlocked the AR experience. Once scanned, festival-goers could view and share custom animations tied to each area of the grounds.
AR/VR
Using the Overly app, we transformed the static card art into interactive targets that unlocked the AR experience. Once scanned, festival-goers could view and share custom animations tied to each area of the grounds.
AR/VR
Using the Overly app, we transformed the static card art into interactive targets that unlocked the AR experience. Once scanned, festival-goers could view and share custom animations tied to each area of the grounds.
wayfinding
Outside Lands loved the activation and chose to extend it beyond the insert cards, incorporating both the artwork and the AR experience into their wayfinding signage throughout the festival grounds.
wayfinding
Outside Lands loved the activation and chose to extend it beyond the insert cards, incorporating both the artwork and the AR experience into their wayfinding signage throughout the festival grounds.
wayfinding
Outside Lands loved the activation and chose to extend it beyond the insert cards, incorporating both the artwork and the AR experience into their wayfinding signage throughout the festival grounds.
wayfinding
Outside Lands loved the activation and chose to extend it beyond the insert cards, incorporating both the artwork and the AR experience into their wayfinding signage throughout the festival grounds.
learnings
Proof of Concept
We demonstrated how emerging tech like AR can move beyond novelty and deliver real value in brand marketing by creating new touchpoints for engagement and excitement.
Scalability
Seeing the activation expand from insert cards to wayfinding signage underscored the importance of designing experiences that can grow across multiple brand surfaces.
Social Amplification
When the official Outside Lands account and festival-goers shared the experience online, it reinforced the power of creating content that’s easy, fun, and shareable.
App Download
With more time, we would have explored building the experience directly into Instagram as an AR filter, eliminating the need for festival-goers to download an additional app.
learnings
Proof of Concept
We demonstrated how emerging tech like AR can move beyond novelty and deliver real value in brand marketing by creating new touchpoints for engagement and excitement.
Scalability
Seeing the activation expand from insert cards to wayfinding signage underscored the importance of designing experiences that can grow across multiple brand surfaces.
Social Amplification
When the official Outside Lands account and festival-goers shared the experience online, it reinforced the power of creating content that’s easy, fun, and shareable.
App Download
With more time, we would have explored building the experience directly into Instagram as an AR filter, eliminating the need for festival-goers to download an additional app.
learnings
Proof of Concept
We demonstrated how emerging tech like AR can move beyond novelty and deliver real value in brand marketing by creating new touchpoints for engagement and excitement.
Scalability
Seeing the activation expand from insert cards to wayfinding signage underscored the importance of designing experiences that can grow across multiple brand surfaces.
Social Amplification
When the official Outside Lands account and festival-goers shared the experience online, it reinforced the power of creating content that’s easy, fun, and shareable.
App Download
With more time, we would have explored building the experience directly into Instagram as an AR filter, eliminating the need for festival-goers to download an additional app.
learnings
Proof of Concept
We demonstrated how emerging tech like AR can move beyond novelty and deliver real value in brand marketing by creating new touchpoints for engagement and excitement.
Scalability
Seeing the activation expand from insert cards to wayfinding signage underscored the importance of designing experiences that can grow across multiple brand surfaces.
Social Amplification
When the official Outside Lands account and festival-goers shared the experience online, it reinforced the power of creating content that’s easy, fun, and shareable.
App Download
With more time, we would have explored building the experience directly into Instagram as an AR filter, eliminating the need for festival-goers to download an additional app.
social
Engagement from both the official Outside Lands account and festival-goers generated buzzworthy social content, giving the festival an easy stream of promotion while offering attendees another touchpoint to connect with the brand ahead of the event.
social
Engagement from both the official Outside Lands account and festival-goers generated buzzworthy social content, giving the festival an easy stream of promotion while offering attendees another touchpoint to connect with the brand ahead of the event.
social
Engagement from both the official Outside Lands account and festival-goers generated buzzworthy social content, giving the festival an easy stream of promotion while offering attendees another touchpoint to connect with the brand ahead of the event.
social
Engagement from both the official Outside Lands account and festival-goers generated buzzworthy social content, giving the festival an easy stream of promotion while offering attendees another touchpoint to connect with the brand ahead of the event.