Event
Merch
The Time's New Rules Summit
In 2022, The New York Times’ event agency engaged Canary to design merch and printed materials for the New Rules Summit, an annual gathering on equity and leadership. For the summit, we created high-quality in-person materials that aligned with the event’s branding. The take-home merch drew from The Time’s public-facing brand, using muted and timeless design choices to ensure longevity and everyday wear beyond the event. This first collaboration laid the foundation for additional projects directly with The Times, and if you ever visit their New York office, you might spot the umbrellas I later designed.
Company:
Canary Marketing
Role:
Creative Direction, Design
Timeline:
1 week
Event
Merch
The Time's New Rules Summit
In 2022, The New York Times’ event agency engaged Canary to design merch and printed materials for the New Rules Summit, an annual gathering on equity and leadership. For the summit, we created high-quality in-person materials that aligned with the event’s branding. The take-home merch drew from The Time’s public-facing brand, using muted and timeless design choices to ensure longevity and everyday wear beyond the event. This first collaboration laid the foundation for additional projects directly with The Times, and if you ever visit their New York office, you might spot the umbrellas I later designed.
Company:
Canary Marketing
Role:
Creative Direction, Design
Timeline:
1 week
The Time's New Rules Summit
In 2022, The New York Times’ event agency engaged Canary to design merch and printed materials for the New Rules Summit, an annual gathering on equity and leadership. For the summit, we created high-quality in-person materials that aligned with the event’s branding. The take-home merch drew from The Time’s public-facing brand, using muted and timeless design choices to ensure longevity and everyday wear beyond the event. This first collaboration laid the foundation for additional projects directly with The Times, and if you ever visit their New York office, you might spot the umbrellas I later designed.
Event
Merch
Company:
Canary Marketing
Role:
Creative Direction, Design
Timeline:
1 week
Event
Merch
The Time's New Rules Summit
In 2022, The New York Times’ event agency engaged Canary to design merch and printed materials for the New Rules Summit, an annual gathering on equity and leadership. For the summit, we created high-quality in-person materials that aligned with the event’s branding. The take-home merch drew from The Time’s public-facing brand, using muted and timeless design choices to ensure longevity and everyday wear beyond the event. This first collaboration laid the foundation for additional projects directly with The Times, and if you ever visit their New York office, you might spot the umbrellas I later designed.
Company:
Canary Marketing
Role:
Creative Direction, Design
Timeline:
1 week
event
High-quality folders, paper goods, and collateral were produced using the New Rules Summit branding for use throughout the two-day conference, appearing in breakout rooms, keynote sessions, and even at the coffee bar.
event
High-quality folders, paper goods, and collateral were produced using the New Rules Summit branding for use throughout the two-day conference, appearing in breakout rooms, keynote sessions, and even at the coffee bar.
event
High-quality folders, paper goods, and collateral were produced using the New Rules Summit branding for use throughout the two-day conference, appearing in breakout rooms, keynote sessions, and even at the coffee bar.
event
High-quality folders, paper goods, and collateral were produced using the New Rules Summit branding for use throughout the two-day conference, appearing in breakout rooms, keynote sessions, and even at the coffee bar.
merch
Take-home wearable items like socks and t-shirts were created within The Time’s public-facing brand system, featuring muted, timeless graphics for longevity and everyday use, while practical items carried the distinct New Rules Summit branding.
merch
Take-home wearable items like socks and t-shirts were created within The Time’s public-facing brand system, featuring muted, timeless graphics for longevity and everyday use, while practical items carried the distinct New Rules Summit branding.
merch
Take-home wearable items like socks and t-shirts were created within The Time’s public-facing brand system, featuring muted, timeless graphics for longevity and everyday use, while practical items carried the distinct New Rules Summit branding.
merch
Take-home wearable items like socks and t-shirts were created within The Time’s public-facing brand system, featuring muted, timeless graphics for longevity and everyday use, while practical items carried the distinct New Rules Summit branding.
learnings
Brand Harmony
When branding merch and materials, bringing together both the event identity and the parent company’s brand — especially in take-home items — creates cohesion and doubles as marketing for both.
Quality Over Logos
For internal events, employees often value the quality of the item more than the logo itself, particularly at organizations where quality is central to the mission.
Designed for Longevity
Event merch can easily become waste, but timeless, well-designed graphics that are less tied to a specific event extend longevity of use and, in turn, create grassroots, post-event marketing.
Communicating Sustainability
While most materials met sustainability standards, the effort wasn’t clearly communicated. Adding hang tags or stickers could have highlighted eco-friendly practices to recipients, ensuring that sustainability remained part of the story rather than getting lost along the way.
learnings
Brand Harmony
When branding merch and materials, bringing together both the event identity and the parent company’s brand — especially in take-home items — creates cohesion and doubles as marketing for both.
Quality Over Logos
For internal events, employees often value the quality of the item more than the logo itself, particularly at organizations where quality is central to the mission.
Designed for Longevity
Event merch can easily become waste, but timeless, well-designed graphics that are less tied to a specific event extend longevity of use and, in turn, create grassroots, post-event marketing.
Communicating Sustainability
While most materials met sustainability standards, the effort wasn’t clearly communicated. Adding hang tags or stickers could have highlighted eco-friendly practices to recipients, ensuring that sustainability remained part of the story rather than getting lost along the way.
learnings
Brand Harmony
When branding merch and materials, bringing together both the event identity and the parent company’s brand — especially in take-home items — creates cohesion and doubles as marketing for both.
Quality Over Logos
For internal events, employees often value the quality of the item more than the logo itself, particularly at organizations where quality is central to the mission.
Designed for Longevity
Event merch can easily become waste, but timeless, well-designed graphics that are less tied to a specific event extend longevity of use and, in turn, create grassroots, post-event marketing.
Communicating Sustainability
While most materials met sustainability standards, the effort wasn’t clearly communicated. Adding hang tags or stickers could have highlighted eco-friendly practices to recipients, ensuring that sustainability remained part of the story rather than getting lost along the way.
learnings
Brand Harmony
When branding merch and materials, bringing together both the event identity and the parent company’s brand — especially in take-home items — creates cohesion and doubles as marketing for both.
Quality Over Logos
For internal events, employees often value the quality of the item more than the logo itself, particularly at organizations where quality is central to the mission.
Designed for Longevity
Event merch can easily become waste, but timeless, well-designed graphics that are less tied to a specific event extend longevity of use and, in turn, create grassroots, post-event marketing.
Communicating Sustainability
While most materials met sustainability standards, the effort wasn’t clearly communicated. Adding hang tags or stickers could have highlighted eco-friendly practices to recipients, ensuring that sustainability remained part of the story rather than getting lost along the way.