Brand
Website
Presentation
Logik.io Rebrand
I led Logik.io’s full-scale rebrand, building the new brand identity from the ground up. This included designing a refreshed visual system, creating all illustrations and brand assets, developing a new sales deck template and first-call deck, and overseeing the full public-facing rollout. The rebrand culminated in a redesigned company website, aligning every touchpoint to the new identity and positioning Logik.io for its next stage of growth. One year later, Logik.io was acquired by ServiceNow, where the brand transitioned into the ServiceNow ecosystem.
Company:
Logik.io
Role:
Creative Direction, Design
Timeline:
2 months
Logik.io Rebrand
I led Logik.io’s full-scale rebrand, building the new brand identity from the ground up. This included designing a refreshed visual system, creating all illustrations and brand assets, developing a new sales deck template and first-call deck, and overseeing the full public-facing rollout. The rebrand culminated in a redesigned company website, aligning every touchpoint to the new identity and positioning Logik.io for its next stage of growth. One year later, Logik.io was acquired by ServiceNow, where the brand transitioned into the ServiceNow ecosystem.
Brand
Website
Presentation
Company:
Logik.io
Role:
Creative Direction, Design
Timeline:
2 months
Brand
Website
Presentation
Logik.io Rebrand
I led Logik.io’s full-scale rebrand, building the new brand identity from the ground up. This included designing a refreshed visual system, creating all illustrations and brand assets, developing a new sales deck template and first-call deck, and overseeing the full public-facing rollout. The rebrand culminated in a redesigned company website, aligning every touchpoint to the new identity and positioning Logik.io for its next stage of growth. One year later, Logik.io was acquired by ServiceNow, where the brand transitioned into the ServiceNow ecosystem.
Company:
Logik.io
Role:
Creative Direction, Design
Timeline:
2 months
Brand
Website
Presentation
Logik.io Rebrand
I led Logik.io’s full-scale rebrand, building the new brand identity from the ground up. This included designing a refreshed visual system, creating all illustrations and brand assets, developing a new sales deck template and first-call deck, and overseeing the full public-facing rollout. The rebrand culminated in a redesigned company website, aligning every touchpoint to the new identity and positioning Logik.io for its next stage of growth. One year later, Logik.io was acquired by ServiceNow, where the brand transitioned into the ServiceNow ecosystem.
Company:
Logik.io
Role:
Creative Direction, Design
Timeline:
2 months
brand guide
Built a comprehensive brand guide and resource center that housed all core assets, illustrations, and usage standards, ensuring consistency across every touchpoint.
brand guide
Built a comprehensive brand guide and resource center that housed all core assets, illustrations, and usage standards, ensuring consistency across every touchpoint.
brand guide
Built a comprehensive brand guide and resource center that housed all core assets, illustrations, and usage standards, ensuring consistency across every touchpoint.
brand guide
Built a comprehensive brand guide and resource center that housed all core assets, illustrations, and usage standards, ensuring consistency across every touchpoint.
website
Redesigned the company website from the ground up, delivering a full rebuild across 158 pages that aligned the digital experience to the new brand identity.
website
Redesigned the company website from the ground up, delivering a full rebuild across 158 pages that aligned the digital experience to the new brand identity.
website
Redesigned the company website from the ground up, delivering a full rebuild across 158 pages that aligned the digital experience to the new brand identity.
website
Redesigned the company website from the ground up, delivering a full rebuild across 158 pages that aligned the digital experience to the new brand identity.
presentation
Created a new sales deck template and first-call deck, giving the team a consistent, polished presentation system that became the primary customer-facing expression of the brand.
presentation
Created a new sales deck template and first-call deck, giving the team a consistent, polished presentation system that became the primary customer-facing expression of the brand.
presentation
Created a new sales deck template and first-call deck, giving the team a consistent, polished presentation system that became the primary customer-facing expression of the brand.
presentation
Created a new sales deck template and first-call deck, giving the team a consistent, polished presentation system that became the primary customer-facing expression of the brand.
enamblement
Equipped employees with a new brand kit including LinkedIn headers, business cards, email signatures, and a full new-hire package to ensure cross-functional adoption and consistency.
enamblement
Equipped employees with a new brand kit including LinkedIn headers, business cards, email signatures, and a full new-hire package to ensure cross-functional adoption and consistency.
enamblement
Equipped employees with a new brand kit including LinkedIn headers, business cards, email signatures, and a full new-hire package to ensure cross-functional adoption and consistency.
enamblement
Equipped employees with a new brand kit including LinkedIn headers, business cards, email signatures, and a full new-hire package to ensure cross-functional adoption and consistency.
learnings
Employee Adoption is Everything
At companies with small design teams, cross-functional trust and enthusiasm make or break a rebrand. Strong relationships built over time meant employees were excited to adopt the new brand and uplift the work, turning the rollout into a company-wide success.
Design Around Team Needs
Asking teams what they needed rebranded made it easier to deliver assets that supported their daily work. This not only boosted brand adoption but also set clear expectations for how the identity should be used across the company.
UX Over Face-Lifts
The website redesign became a full-scale project that included a navigation restructure aligned with the product roadmap. While it added scope, the decision paid off by making future updates faster and more seamless. Prioritizing UX over a surface-level refresh ensured the site supported both brand and business needs.
Forever-Test Your Cloud-Based Templates
Once a deck template is released, it’s nearly impossible to pull it back from circulation. In hindsight, more contrast between text and backgrounds would have improved readability, especially on projected screens. Testing templates in real environments and creating a separate keynote version for event use would have made the system more adaptable and effective.
learnings
Employee Adoption is Everything
At companies with small design teams, cross-functional trust and enthusiasm make or break a rebrand. Strong relationships built over time meant employees were excited to adopt the new brand and uplift the work, turning the rollout into a company-wide success.
Design Around Team Needs
Asking teams what they needed rebranded made it easier to deliver assets that supported their daily work. This not only boosted brand adoption but also set clear expectations for how the identity should be used across the company.
UX Over Face-Lifts
The website redesign became a full-scale project that included a navigation restructure aligned with the product roadmap. While it added scope, the decision paid off by making future updates faster and more seamless. Prioritizing UX over a surface-level refresh ensured the site supported both brand and business needs.
Forever-Test Your Cloud-Based Templates
Once a deck template is released, it’s nearly impossible to pull it back from circulation. In hindsight, more contrast between text and backgrounds would have improved readability, especially on projected screens. Testing templates in real environments and creating a separate keynote version for event use would have made the system more adaptable and effective.
learnings
Employee Adoption is Everything
At companies with small design teams, cross-functional trust and enthusiasm make or break a rebrand. Strong relationships built over time meant employees were excited to adopt the new brand and uplift the work, turning the rollout into a company-wide success.
Design Around Team Needs
Asking teams what they needed rebranded made it easier to deliver assets that supported their daily work. This not only boosted brand adoption but also set clear expectations for how the identity should be used across the company.
UX Over Face-Lifts
The website redesign became a full-scale project that included a navigation restructure aligned with the product roadmap. While it added scope, the decision paid off by making future updates faster and more seamless. Prioritizing UX over a surface-level refresh ensured the site supported both brand and business needs.
Forever-Test Your Cloud-Based Templates
Once a deck template is released, it’s nearly impossible to pull it back from circulation. In hindsight, more contrast between text and backgrounds would have improved readability, especially on projected screens. Testing templates in real environments and creating a separate keynote version for event use would have made the system more adaptable and effective.
learnings
Employee Adoption is Everything
At companies with small design teams, cross-functional trust and enthusiasm make or break a rebrand. Strong relationships built over time meant employees were excited to adopt the new brand and uplift the work, turning the rollout into a company-wide success.
Design Around Team Needs
Asking teams what they needed rebranded made it easier to deliver assets that supported their daily work. This not only boosted brand adoption but also set clear expectations for how the identity should be used across the company.
UX Over Face-Lifts
The website redesign became a full-scale project that included a navigation restructure aligned with the product roadmap. While it added scope, the decision paid off by making future updates faster and more seamless. Prioritizing UX over a surface-level refresh ensured the site supported both brand and business needs.
Forever-Test Your Cloud-Based Templates
Once a deck template is released, it’s nearly impossible to pull it back from circulation. In hindsight, more contrast between text and backgrounds would have improved readability, especially on projected screens. Testing templates in real environments and creating a separate keynote version for event use would have made the system more adaptable and effective.
social
Developed a suite of social templates tailored to each content type, making it easy for the marketing team to publish on-brand content at scale.
social
Developed a suite of social templates tailored to each content type, making it easy for the marketing team to publish on-brand content at scale.
social
Developed a suite of social templates tailored to each content type, making it easy for the marketing team to publish on-brand content at scale.
social
Developed a suite of social templates tailored to each content type, making it easy for the marketing team to publish on-brand content at scale.
Shoutout to Jimmy Lu for going to OSL to get these cool shots IRL!