Event
Presentation
Merch
Mindshare Austin 2025
MindShare is Zilliant’s flagship conference, held twice a year to bring customers, partners, and industry leaders together around pricing, revenue, and growth. In 2025, it returned to Austin with 350+ attendees for two packed days of keynotes, customer stories, and networking. It was also the first time we unveiled Zilliant’s new visual brand to the public, turning the event into both a community gathering and a milestone launch moment.
Company:
Zilliant
Role:
Creative Direction, Design
Timeline:
2 months
Event
Presentation
Merch
Mindshare Austin 2025
MindShare is Zilliant’s flagship conference, held twice a year to bring customers, partners, and industry leaders together around pricing, revenue, and growth. In 2025, it returned to Austin with 350+ attendees for two packed days of keynotes, customer stories, and networking. It was also the first time we unveiled Zilliant’s new visual brand to the public, turning the event into both a community gathering and a milestone launch moment.
Company:
Zilliant
Role:
Creative Direction, Design
Timeline:
2 months
Mindshare Austin 2025
MindShare is Zilliant’s flagship conference, held twice a year to bring customers, partners, and industry leaders together around pricing, revenue, and growth. In 2025, it returned to Austin with 350+ attendees for two packed days of keynotes, customer stories, and networking. It was also the first time we unveiled Zilliant’s new visual brand to the public, turning the event into both a community gathering and a milestone launch moment.
Event
Presentation
Merch
Company:
Zilliant
Role:
Creative Direction, Design
Timeline:
2 months
Event
Presentation
Merch
Mindshare Austin 2025
MindShare is Zilliant’s flagship conference, held twice a year to bring customers, partners, and industry leaders together around pricing, revenue, and growth. In 2025, it returned to Austin with 350+ attendees for two packed days of keynotes, customer stories, and networking. It was also the first time we unveiled Zilliant’s new visual brand to the public, turning the event into both a community gathering and a milestone launch moment.
Company:
Zilliant
Role:
Creative Direction, Design
Timeline:
2 months
environment
The new brand was brought to life across the entire event space with large-scale signage, wayfinding, and environmental graphics that gave attendees an immediate sense of energy and cohesion from the moment they arrived.
environment
The new brand was brought to life across the entire event space with large-scale signage, wayfinding, and environmental graphics that gave attendees an immediate sense of energy and cohesion from the moment they arrived.
environment
The new brand was brought to life across the entire event space with large-scale signage, wayfinding, and environmental graphics that gave attendees an immediate sense of energy and cohesion from the moment they arrived.
environment
The new brand was brought to life across the entire event space with large-scale signage, wayfinding, and environmental graphics that gave attendees an immediate sense of energy and cohesion from the moment they arrived.
keynote
The keynote stage design and presentation templates showcased the new brand in motion. Every talk, from executive sessions to customer panels, used the refreshed visual system, making the rebrand feel bold, polished, and unified.
keynote
The keynote stage design and presentation templates showcased the new brand in motion. Every talk, from executive sessions to customer panels, used the refreshed visual system, making the rebrand feel bold, polished, and unified.
keynote
The keynote stage design and presentation templates showcased the new brand in motion. Every talk, from executive sessions to customer panels, used the refreshed visual system, making the rebrand feel bold, polished, and unified.
keynote
The keynote stage design and presentation templates showcased the new brand in motion. Every talk, from executive sessions to customer panels, used the refreshed visual system, making the rebrand feel bold, polished, and unified.
merch
Attendees received branded swag that blended utility with brand storytelling, including items designed for everyday use that carried the new visual identity beyond the event.
merch
Attendees received branded swag that blended utility with brand storytelling, including items designed for everyday use that carried the new visual identity beyond the event.
merch
Attendees received branded swag that blended utility with brand storytelling, including items designed for everyday use that carried the new visual identity beyond the event.
merch
Attendees received branded swag that blended utility with brand storytelling, including items designed for everyday use that carried the new visual identity beyond the event.
learnings
Internal Brand Adoption
Debuting the new visual identity at MindShare created immediate impact and helped employees see the brand in action. It clarified expectations, strengthened internal engagement, and made the transition to the rebrand much smoother in the months that followed.
Strategically Placed Activations
The Zilliant Zen Area—featuring an essential oil blending station and on-site massages—became a popular attraction. Positioned behind the product demo area, it not only created a memorable experience but also funneled attendees through a key part of the convention floor, increasing visibility and engagement with the demos.
Personalized Merch Matters
Conference attendees were welcomed with curated merch kits in their hotel rooms, thoughtfully paired with practical extras like Advil, a drink ticket, and a personalized note. The thoughtful presentation turned standard swag into a memorable experience that attendees talked about throughout the conference, proving that personalization and usability elevate the perception of event gifts.
Event Identity vs. Rebrand
In hindsight, MindShare would have benefitted from its own event identity that complemented Zilliant’s new brand rather than adopting it outright. Trying to promote the conference while keeping the rebrand under wraps created challenges, and the dramatic shift from the old brand led some attendees and partners to confuse the refreshed look as a standalone MindShare identity instead of the company’s rebrand.
learnings
Internal Brand Adoption
Debuting the new visual identity at MindShare created immediate impact and helped employees see the brand in action. It clarified expectations, strengthened internal engagement, and made the transition to the rebrand much smoother in the months that followed.
Strategically Placed Activations
The Zilliant Zen Area—featuring an essential oil blending station and on-site massages—became a popular attraction. Positioned behind the product demo area, it not only created a memorable experience but also funneled attendees through a key part of the convention floor, increasing visibility and engagement with the demos.
Personalized Merch Matters
Conference attendees were welcomed with curated merch kits in their hotel rooms, thoughtfully paired with practical extras like Advil, a drink ticket, and a personalized note. The thoughtful presentation turned standard swag into a memorable experience that attendees talked about throughout the conference, proving that personalization and usability elevate the perception of event gifts.
Event Identity vs. Rebrand
In hindsight, MindShare would have benefitted from its own event identity that complemented Zilliant’s new brand rather than adopting it outright. Trying to promote the conference while keeping the rebrand under wraps created challenges, and the dramatic shift from the old brand led some attendees and partners to confuse the refreshed look as a standalone MindShare identity instead of the company’s rebrand.
learnings
Internal Brand Adoption
Debuting the new visual identity at MindShare created immediate impact and helped employees see the brand in action. It clarified expectations, strengthened internal engagement, and made the transition to the rebrand much smoother in the months that followed.
Strategically Placed Activations
The Zilliant Zen Area—featuring an essential oil blending station and on-site massages—became a popular attraction. Positioned behind the product demo area, it not only created a memorable experience but also funneled attendees through a key part of the convention floor, increasing visibility and engagement with the demos.
Personalized Merch Matters
Conference attendees were welcomed with curated merch kits in their hotel rooms, thoughtfully paired with practical extras like Advil, a drink ticket, and a personalized note. The thoughtful presentation turned standard swag into a memorable experience that attendees talked about throughout the conference, proving that personalization and usability elevate the perception of event gifts.
Event Identity vs. Rebrand
In hindsight, MindShare would have benefitted from its own event identity that complemented Zilliant’s new brand rather than adopting it outright. Trying to promote the conference while keeping the rebrand under wraps created challenges, and the dramatic shift from the old brand led some attendees and partners to confuse the refreshed look as a standalone MindShare identity instead of the company’s rebrand.
learnings
Internal Brand Adoption
Debuting the new visual identity at MindShare created immediate impact and helped employees see the brand in action. It clarified expectations, strengthened internal engagement, and made the transition to the rebrand much smoother in the months that followed.
Strategically Placed Activations
The Zilliant Zen Area—featuring an essential oil blending station and on-site massages—became a popular attraction. Positioned behind the product demo area, it not only created a memorable experience but also funneled attendees through a key part of the convention floor, increasing visibility and engagement with the demos.
Personalized Merch Matters
Conference attendees were welcomed with curated merch kits in their hotel rooms, thoughtfully paired with practical extras like Advil, a drink ticket, and a personalized note. The thoughtful presentation turned standard swag into a memorable experience that attendees talked about throughout the conference, proving that personalization and usability elevate the perception of event gifts.
Event Identity vs. Rebrand
In hindsight, MindShare would have benefitted from its own event identity that complemented Zilliant’s new brand rather than adopting it outright. Trying to promote the conference while keeping the rebrand under wraps created challenges, and the dramatic shift from the old brand led some attendees and partners to confuse the refreshed look as a standalone MindShare identity instead of the company’s rebrand.
social
Leading up to and during the conference, a series of social assets promoted sessions, highlighted speakers, and captured live moments from Austin. These extended the event’s reach and celebrated the new brand online.
social
Leading up to and during the conference, a series of social assets promoted sessions, highlighted speakers, and captured live moments from Austin. These extended the event’s reach and celebrated the new brand online.
social
Leading up to and during the conference, a series of social assets promoted sessions, highlighted speakers, and captured live moments from Austin. These extended the event’s reach and celebrated the new brand online.
social
Leading up to and during the conference, a series of social assets promoted sessions, highlighted speakers, and captured live moments from Austin. These extended the event’s reach and celebrated the new brand online.
Shoutout to Jimmy Lu for going to OSL to get these cool shots IRL!