Campaign
Video
Social
Zilliant Rethink Pricing Campaign
The Rethink Pricing campaign introduced Zilliant’s new market position after the rebrand, built on the idea that pricing is more than a number, and touches every aspect of a business. To maximize visibility, ads ran across San Francisco and digitally on Google, YouTube, and LinkedIn. The campaign also included targeted email outreach, a gated resource landing page for lead capture, and custom LinkedIn assets to engage employees in amplifying the message.
Company:
Zilliant
Role:
Creative Direction, Motion Design
Timeline:
2 Weeks
Campaign
Video
Social
Zilliant Rethink Pricing Campaign
The Rethink Pricing campaign introduced Zilliant’s new market position after the rebrand, built on the idea that pricing is more than a number, and touches every aspect of a business. To maximize visibility, ads ran across San Francisco and digitally on Google, YouTube, and LinkedIn. The campaign also included targeted email outreach, a gated resource landing page for lead capture, and custom LinkedIn assets to engage employees in amplifying the message.
Company:
Zilliant
Role:
Creative Direction, Motion Design
Timeline:
2 Weeks
Campaign
Video
Social
Zilliant Rethink Pricing Campaign
The Rethink Pricing campaign introduced Zilliant’s new market position after the rebrand, built on the idea that pricing is more than a number, and touches every aspect of a business. To maximize visibility, ads ran across San Francisco and digitally on Google, YouTube, and LinkedIn. The campaign also included targeted email outreach, a gated resource landing page for lead capture, and custom LinkedIn assets to engage employees in amplifying the message.
Company:
Zilliant
Role:
Creative Direction, Motion Design
Timeline:
2 Weeks
Zilliant Rethink Pricing Campaign
The Rethink Pricing campaign introduced Zilliant’s new market position after the rebrand, built on the idea that pricing is more than a number, and touches every aspect of a business. To maximize visibility, ads ran across San Francisco and digitally on Google, YouTube, and LinkedIn. The campaign also included targeted email outreach, a gated resource landing page for lead capture, and custom LinkedIn assets to engage employees in amplifying the message.
Campaign
Video
Social
Company:
Zilliant
Role:
Creative Direction, Motion Design
Timeline:
2 Weeks
nuture map
Mapped a full nurture journey from awareness to conversion, including gated resources, drip emails, and retargeting touchpoints to keep prospects engaged throughout the funnel.
nuture map
Mapped a full nurture journey from awareness to conversion, including gated resources, drip emails, and retargeting touchpoints to keep prospects engaged throughout the funnel.
nuture map
Mapped a full nurture journey from awareness to conversion, including gated resources, drip emails, and retargeting touchpoints to keep prospects engaged throughout the funnel.
nuture map
Mapped a full nurture journey from awareness to conversion, including gated resources, drip emails, and retargeting touchpoints to keep prospects engaged throughout the funnel.
digital ads
Designed campaign assets for LinkedIn, Google Display, and YouTube pre-roll that translated the Rethink Pricing message into bold, scalable formats optimized for reach and engagement.
digital ads
Designed campaign assets for LinkedIn, Google Display, and YouTube pre-roll that translated the Rethink Pricing message into bold, scalable formats optimized for reach and engagement.
digital ads
Designed campaign assets for LinkedIn, Google Display, and YouTube pre-roll that translated the Rethink Pricing message into bold, scalable formats optimized for reach and engagement.
digital ads
Designed campaign assets for LinkedIn, Google Display, and YouTube pre-roll that translated the Rethink Pricing message into bold, scalable formats optimized for reach and engagement.
print & outdoor
Produced large-format posters and placements across San Francisco, ensuring high visibility for the campaign in areas frequented by attendees.
print & outdoor
Produced large-format posters and placements across San Francisco, ensuring high visibility for the campaign in areas frequented by attendees.
print & outdoor
Produced large-format posters and placements across San Francisco, ensuring high visibility for the campaign in areas frequented by attendees.
print & outdoor
Produced large-format posters and placements across San Francisco, ensuring high visibility for the campaign in areas frequented by attendees.
web & email
Built a cohesive digital ecosystem with a dedicated landing page, gated resources, and an email series that guided prospects from first touch to demo request.
web & email
Built a cohesive digital ecosystem with a dedicated landing page, gated resources, and an email series that guided prospects from first touch to demo request.
web & email
Built a cohesive digital ecosystem with a dedicated landing page, gated resources, and an email series that guided prospects from first touch to demo request.
web & email
Built a cohesive digital ecosystem with a dedicated landing page, gated resources, and an email series that guided prospects from first touch to demo request.
enablement
Equipped Zilliant employees with on-brand LinkedIn graphics, sales one-pagers, and slide decks to amplify the campaign and ensure consistent messaging across both marketing and sales conversations.
enablement
Equipped Zilliant employees with on-brand LinkedIn graphics, sales one-pagers, and slide decks to amplify the campaign and ensure consistent messaging across both marketing and sales conversations.
enablement
Equipped Zilliant employees with on-brand LinkedIn graphics, sales one-pagers, and slide decks to amplify the campaign and ensure consistent messaging across both marketing and sales conversations.
enablement
Equipped Zilliant employees with on-brand LinkedIn graphics, sales one-pagers, and slide decks to amplify the campaign and ensure consistent messaging across both marketing and sales conversations.
learnings
Motion Drives Engagement
Motion not only drove higher engagement but also conveyed the campaign message more clearly, making complex ideas like Rethink Pricing easier to understand in just a few seconds.
Smarter Ad Tracking
Adding QR codes to physical ads and unique UTMs for each placement enabled direct tracking and clearer insights into performance by ad type and location. This data proved valuable in evaluating the ROI of physical ads and identifying which placements delivered the strongest results.
Employee Buy-In
Internal promotion proved essential for campaign success. Providing ready-to-use assets like LinkedIn headers and email signatures made it easy for employees to amplify the message authentically.
Landing Page UX Is Critical
The original landing page layout limited conversions. Restructuring to surface content before the “Talk to Sales” form improved results, but the ideal approach would preview gated content on the page and require just one form to unlock all materials, rather than separate forms for each piece.
learnings
Motion Drives Engagement
Motion not only drove higher engagement but also conveyed the campaign message more clearly, making complex ideas like Rethink Pricing easier to understand in just a few seconds.
Smarter Ad Tracking
Adding QR codes to physical ads and unique UTMs for each placement enabled direct tracking and clearer insights into performance by ad type and location. This data proved valuable in evaluating the ROI of physical ads and identifying which placements delivered the strongest results.
Employee Buy-In
Internal promotion proved essential for campaign success. Providing ready-to-use assets like LinkedIn headers and email signatures made it easy for employees to amplify the message authentically.
Landing Page UX Is Critical
The original landing page layout limited conversions. Restructuring to surface content before the “Talk to Sales” form improved results, but the ideal approach would preview gated content on the page and require just one form to unlock all materials, rather than separate forms for each piece.
learnings
Motion Drives Engagement
Motion not only drove higher engagement but also conveyed the campaign message more clearly, making complex ideas like Rethink Pricing easier to understand in just a few seconds.
Smarter Ad Tracking
Adding QR codes to physical ads and unique UTMs for each placement enabled direct tracking and clearer insights into performance by ad type and location. This data proved valuable in evaluating the ROI of physical ads and identifying which placements delivered the strongest results.
Employee Buy-In
Internal promotion proved essential for campaign success. Providing ready-to-use assets like LinkedIn headers and email signatures made it easy for employees to amplify the message authentically.
Landing Page UX Is Critical
The original landing page layout limited conversions. Restructuring to surface content before the “Talk to Sales” form improved results, but the ideal approach would preview gated content on the page and require just one form to unlock all materials, rather than separate forms for each piece.
learnings
Motion Drives Engagement
Motion not only drove higher engagement but also conveyed the campaign message more clearly, making complex ideas like Rethink Pricing easier to understand in just a few seconds.
Smarter Ad Tracking
Adding QR codes to physical ads and unique UTMs for each placement enabled direct tracking and clearer insights into performance by ad type and location. This data proved valuable in evaluating the ROI of physical ads and identifying which placements delivered the strongest results.
Employee Buy-In
Internal promotion proved essential for campaign success. Providing ready-to-use assets like LinkedIn headers and email signatures made it easy for employees to amplify the message authentically.
Landing Page UX Is Critical
The original landing page layout limited conversions. Restructuring to surface content before the “Talk to Sales” form improved results, but the ideal approach would preview gated content on the page and require just one form to unlock all materials, rather than separate forms for each piece.